EMAIL MARKETING SIMPLIFIED:

YOUR ULTIMATE GUIDE FOR SUCCESS

1. How often do you send emails to your list?

The main thing here is consistency. Whether it's weekly, monthly, or quarterly, show up consistently and communicate this expectation with your subscribers. For instance, your welcome email should explain your emailing frequency and the value they can expect.

2. How many CTA (Call to Actions) do you put in your emails?

Best practice is to have ONE call to action shared multiple times. Providing multiple options can confuse readers, leading them to miss or ignore your main CTA. Each email should have a single goal and a prominently placed CTA.

3. Do you personalize your emails? (i.e., auto-generate the subscriber's name?)

Yes, you should! Utilize personalization options in your email platform. Personalization creates a more intimate experience for subscribers, increasing engagement and reducing the likelihood of being flagged as spam.

4. What is your average open rate?

You open rate will be dependent on many things. Type of business, how you obtained your list, and how often you send emails (and how good they are!). Regularly monitoring your open and click rates is crucial so that you can understand YOUR numbers. This data helps refine your subject lines and timing for improved engagement. A simple google can also share average open rates for your specific industry.

5. How often do you clean your email list?

Cleaning your email list is essential. The frequency can vary, but removing inactive subscribers is key. It not only saves costs but also enhances the chances of your emails being opened instead of marked as spam.

6. What is the recommended length for an email subject line?

Keep your subject lines under 50 characters. Concise subject lines are more likely to capture attention and improve open rates.

7. Do you have a strategy to grow your email list over time?

Yes, you should! Create and stick to a consistent sending schedule aligned with your business goals. Clearly set expectations for new subscribers regarding email frequency and content.

Your content should be cohesive. Integrate your email marketing with social media efforts to maximize your reach and save time.

8. Do you A/B test your subject line?

A/B testing subject lines is essential to understand what resonates with your audience. Gathering data through testing helps refine your approach for better engagement.

9. Do you resend to unopened?

If your email software allows, consider changing the subject line and resending to those who didn't open your email. A different subject line or timing might increase visibility and engagement.

10. Do you provide a clear and simple way for a subscriber to unsubscribe?

Absolutely. Including an easy-to-find unsubscribe option is a must. Don't take it personally; it's about respecting your subscribers' preferences.

11. Do you use segmentation and/or groups within your email list?

Segmentation is valuable. Tailor your content based on audience behavior, interests, and sign-ups specific to your business. Sending targeted emails can boost open rates.

12. Do you practice email optimization, such as selecting the optimal day and time for sending your emails?

Yes, it's crucial to optimize send times. While there's no one-size-fits-all answer, experiment to find the best days and times for your audience and industry.

13. Are you taking the necessary steps to ensure that your email isn't being marked as spam?

Definitely. Ensure you're emailing only those who have opted in. Deliver value aligned with expectations, avoid misleading subject lines, and maintain consistent sender information.

14. Do you optimize your email content for mobile devices?

Most email software automatically optimizes for mobile, but it's a good practice to check on your own device. A mobile-friendly design ensures a better user experience.

15. Do you carefully review spelling, subject lines, and target audience before finalizing and sending your emails?

Absolutely. Attention to detail is essential. Proofread for spelling errors, ensure relevant subject lines, and consider your target audience's preferences before sending.

16. What is the best software to start your email list?

My favourite are the following

  1. Mailerlite (free and everything you need)

  2. Flodesk (pretty, but lacks information)

  3. Converkit (customizable, integratable, pretty cost effective)

Remember, email optimization is an ongoing process. Regularly review your metrics, adjust your strategies, and fine-tune your approach based on your audience's feedback